Privacy Policy
Compass Hotel by Margaritaville - Beaufort Privacy Policy
Effective Date: November 17, 2025
Compass Hotel Beaufort, operated under the Compass by Margaritaville brand and managed by Shaner Hotel Group (“we,” “our,” or “us”), is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and protect your information when you interact with our websites, mobile services, reservations systems, or visit our property.
Information We Collect
We collect both personal and non-personal information, including:
- Personal Information You Provide: name, contact details, payment information, travel and booking preferences, loyalty program participation, responses to promotions/surveys, and information submitted through employment applications.
- Automatically Collected Information: IP address, device identifiers, browser type, geolocation (if enabled), and usage data collected via cookies, pixels, and analytics tools.
- Third-Party Data: information from distribution partners such as online travel agencies (OTAs), global distribution systems (GDS), and meta-search platforms (e.g., Expedia, Booking.com, Google Hotel Ads, Tripadvisor, Sabre/SynXis), as well as marketing and analytics providers (Google Analytics, Cendyn, Flip.to, and others).
How We Use Your Information
Subject to applicable law, we may use your information to:
- Process reservations, payments, and guest services
- Provide personalized communications, promotions, and loyalty programs
- Administer contests, sweepstakes, or promotions
- Conduct market research, surveys, and improve guest experience
- Support operations, safety, and fraud prevention
- Comply with legal obligations
Cookies and Tracking
We use cookies and similar technologies to:
- Facilitate reservations and navigation
- Personalize your experience and communications
- Measure performance of websites and marketing campaigns
You may disable cookies in your browser settings, though some services may not function properly.
Sharing of Information
We may share your information:
- With Margaritaville Enterprises, LLC and affiliates for customer relations management, brand communications, and loyalty programs
- With Shaner Hotel Group for management, operations, and guest services
- With trusted third-party vendors (reservation processors, marketing providers, payment processors, employment application systems)
- To comply with law, legal requests, or to protect safety, rights, or property
- In connection with a merger, sale, or transfer of business assets
- In aggregated or de-identified form
Your Privacy Rights
U.S. State Laws
We honor privacy rights under comprehensive privacy laws across the United States, including those of California, Virginia, Colorado, Connecticut, Utah, Iowa, Delaware, New Hampshire, New Jersey, Tennessee, Minnesota, and Maryland (effective October 1, 2025). Depending on your state of residence, you may have rights to access, correct, delete, or opt out of processing your personal data. Depending on your residence, you may have the right to:
- Access, correct, or delete your personal information
- Request details on how your information is collected, used, or shared
- Opt out of certain data uses, including targeted advertising or sale of personal data
GDPR and International Visitors
If you are located in the European Union, United Kingdom, or other jurisdictions with data protection laws, you have additional rights under the General Data Protection Regulation (GDPR) and similar laws, including:
- Right to access, correct, and delete your personal data
- Right to restrict or object to processing
- Right to data portability
- Right to withdraw consent at any time
We process personal data under lawful bases including the performance of a contract (e.g., fulfilling reservations), legitimate interests (e.g., security, service improvements), legal obligations, and, where applicable, your consent.
To exercise any rights, please contact us as outlined below.
Children’s Privacy
Our services are not directed to children under the age of 13, and we do not knowingly collect their personal information. If we discover that a child has provided us information without parental consent, we will delete it.
Data Security & Retention
We use reasonable technical, administrative, and physical safeguards to protect your information. While no system can guarantee absolute security, we take steps to reduce risks. We retain personal information as long as needed for the purposes outlined in this Policy or as required by law.
Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted with a revised effective date. Continued use of our services after updates indicates acceptance of the changes.
Contact Us
If you have questions, concerns, or would like to exercise your privacy rights, please contact us:
Compass Hotel by Margaritaville - Beaufort
103 Cedar Street
Beaufort, NC 28516
Email: [email protected]
Phone: (252)-418-1499
For privacy matters relating to Margaritaville Enterprises, LLC: [email protected]